OpenOOH is a multidisciplinary working group of OOH industry professionals, representing the supply, demand, technology, measurement, and operations functions of the industry.
The group is governed and coordinated by the Out of Home Advertising Association of America ( OAAA ).
The group authors and publishes open source standards for the data exchanged between the various stakeholders in the physical advertising signage industries, including Out-of-Home (OOH), Digital Out-of-Home (DOOH), Programmatic Digital Out of Home (PrDOOH), in-store retail media, cinema, and other signage contexts in public spaces.
